Yeti Daybreak

Project brief

Designers will select a brand and develop a physical product with a high degree of human interaction. Through exploring how design can support a brand story or message, this individual project should establish a visual brand language (VBL) identity for the new product.

My role

This was an independent project to develop the following skill sets: design strategy, visual brand language (VBL), product positioning, 2D sketching (digital and non-digital), physical mock up techniques, basic understanding of ergonomics and usability, 3D SolidWorks CAD and 3D rendering techniques.