Exploring concepts 

My second deliverable was a preliminary exploration of logos in the chosen style. Since the company name is relatively long, I suggested pairing a larger “main” design with a “badge” design that scaled back on the more intricate elements of the main logo. The goal was to allow her to have an appropriate logo to use at any scale.

She chose three of the designs that she felt most drawn to, we discussed what she liked and disliked about each one, and I was able to guide her to a decision.