![](https://freight.cargo.site/t/original/i/0da07e423b62291223e91155df8c5838c9f2fc637a8f13ffc09af2db7fd8de1c/A_Orange-Flower.png)
Narrowing in on a style
Based on our discussion of her inspiration and some competitive analysis, I delivered mood boards that visually communicated three different logo styles that felt appropriate to explore. I included the pros and cons -- for example, 3D logos that rely on gradients are often more challenging to reproduce on merch -- of each style to aid her decision.