Branding + Product  + Website + Marketing Design | September 2021-Present

Project brief

AndHealth is Columbus’ newest healthcare technology company with the mission of helping people reverse chronic disease. Our clinical experts and health coaches help patients achieve remission and eventually reversal through a virtual care model supporting both lifestyle changes and traditional medicine. Matt Scantland, co-founder and former CEO of CoverMyMeds, hired me as the team’s first designer to bring the new brand and product to life.

My role 

✿ Conduct user research to have a deep understanding of the needs of the people we serve

✿ Design our patient-facing app and our care team app. Work with our product and engineering teams to deliver exceptional products, generating strong NPS scores and patient outcomes.

✿ Support our business by creating stunning visual presentations, graphics, print materials, etc. to promote our brand and business to the industry.

✿ Owning the creative development of our visual brand language and supporting relationships with agency partners.

✿ Help change the healthcare system, bringing healthcare workers more success and purpose.

AndHealth, the brand

In collaboration with our Chief Marketing Officer, I lead the design of our company’s visual brand standards. My contribution to the project includes logo design, color palette, font selection, photography guidelines, graphic design style, and defining appropriate usage of each brand element. Additionally, I created component libraries for our product/engineering teams and marketing website design standards.

Every branding decision we made was supported by feedback from user interviews, A/B testing, and stakeholder input.